In the Digital Age, we’re constantly receiving information in multiple forms – and the same is true for the educational space. As such, it’s vital to understand how the use of media, such as visuals, impacts the learning process. Well-designed educational graphics can increase engagement, foster understanding, and improve the learning experience.
This infographic contains some vital principles to bear in mind when using graphics in education.
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Using graphics in education – content
Humans are ‘visually wired’:
- 20-30% of the cerebral cortex is involved in visual processing
- >80% of information processed is visual
- Visuals communicate information 60 000x faster than text
In education, graphics can be used to:
- Attract attention
- Maintain motivation
- Enhance retention
- Improve problem-solving
- Integrate knowledge
The picture superiority effect – using a combination of visual and verbal cues leads to a significant increase in long-term information retention.
Colour visuals increase willingness to read by 80%.
When people need to follow instructions, they do so 323% better when there are illustrations.
Second-language learners struggle with iconography more than first-language learners.
Novice learners benefit more from static diagrams than from animated ones.
- Red activates a ‘prevention-focused’ mindset and increases caution
- Blue backgrounds can improve information retention
- Strategic colour usage can guide attention and decrease search time
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