In the Digital Age, we’re constantly receiving information in multiple forms – and the same is true for the educational space. As such, it’s vital to understand how the use of media, such as visuals, impacts the learning process. Well-designed educational graphics can increase engagement, foster understanding, and improve the learning experience.
This infographic contains some vital principles to bear in mind when using graphics in education (click infographic to enlarge).
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Using graphics in education – content
Humans are ‘visually wired’:
- 20-30% of the cerebral cortex is involved in visual processing
- >80% of information processed is visual
- Visuals communicate information 60 000x faster than text
In education, graphics can be used to:
- Attract attention
- Maintain motivation
- Enhance retention
- Improve problem-solving
- Integrate knowledge
The picture superiority effect – using a combination of visual and verbal cues leads to a significant increase in long-term information retention.
Colour visuals increase willingness to read by 80%.
When people need to follow instructions, they do so 323% better when there are illustrations.
Second-language learners struggle with iconography more than first-language learners.
Novice learners benefit more from static diagrams than from animated ones.
- Red activates a ‘prevention-focused’ mindset and increases caution
- Blue backgrounds can improve information retention
- Strategic colour usage can guide attention and decrease search time
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